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· By Emma Pumfrey
Turning 30 (and beyond) often comes with physical changes that impact how your body responds to diet, movement and hormones. What worked in your twenties just doesn't deliver the same results now!
The good news: by aligning your strategy with your biology, you can lose weight, and keep it off.
Lean muscle mass begins to decrease, and metabolic rate may drop slightly.
Hormonal fluctuations (oestrogen, progesterone, thyroid function, insulin), begin to have more impact.
Lifestyle factors become more complex (busy work/life balance, less recovery time, higher stress) which affect cortisol, sleep and digestion.
1. Focus on Whole-Foods & Macro Balance
Aim for meals centred around quality protein, fibre-rich vegetables and slow-digesting carbohydrates.
2. Build & Preserve Lean Muscle
Strength/resistance training becomes a non-negotiable after 30 because muscle-mass decline can slow metabolic rate.
Use your nutrition to support this: pre-workout carbohydrates for energy and post-workout meals with protein can help muscle repair and fat-loss.
3. Manage Stress, Sleep & Metabolic Hormones
Ensure 7–8 hours quality sleep, set a consistent sleep-wake schedule, and integrate calming rituals into life. Consider a supportive sleep supplement if you feel you need the extra help.
4. Small, Sustainable Habit Changes
5. Tailored Planning
Consider hormone testing (thyroid, adrenal, sex hormones) if weight-loss is stalling despite good effort.
Ensure nutrient status is optimised (iron, B-vitamins, vitamin D, magnesium), these affect energy, metabolism and recovery.
Adjust your mindset: focus less on “fast drop” and more on “consistent progress”
Losing weight over 30 doesn’t mean more restriction it means smarter, hormone-aware strategies that respect your body’s changing needs. With whole-foods, strength training, quality sleep, stress management and sustainable habits you’ll build a foundation for fat-loss and lifelong health.
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