Emma Shay
Naturopath & Nutritionist | Founder of UHealth Co
Emma Shay (Pumfrey) is a bachelor qualified Naturopath with a postgrad in Nutrition who has built her practice around the powerful combination of herbal medicine and nutrition. She believes that real change happens when you set the baseline right, with comprehensive testing, customised treatment plans and proven supplements. So her clients don’t just feel better for a moment, but feel empowered for the long term.
Emma’s professional values and her real-life role as a mum of two young children Summer (5) and Boston (4). This personal side of her life brings a grounded, practical lens to her work: she knows first-hand how nutrition, sleep and stress interact when you’re juggling a tiny humans.
“From our very first session, Emma created a safe and nurturing space where I felt truly heard and understood.” – R.M (5-Star Google Review)
With an evidence-based, nutrition-centred approach, Emma specialises in supporting women’s hormones, particularly around PCOS, fertility and IVF support, as well as children’s health. She draws on her clinical practice to design pathways that consider root causes, not just symptoms.
“As a mum it was so refreshing to be able to voice my concerns with my daughter’s health and to feel heard with a clear plan on where to next in our daughter’s plan!” – C.O (5-Star Google Review)
Her professional journey took a bold step forward when she launched UHealth Co, a naturopath-led supplement company born from her desire to fill the gap she saw in the market. After working 1:1 with tired, overwhelmed clients since 2018 who weren’t finding what they needed, Emma turned that insight into action, with her first formulations released in 2024.
“Created for the exhausted but can’t wind-down mum, the busy 9–5 worker, the can’t-sleep entrepreneur or the buggered tradie.”
Alongside her clinical work and brand building, Emma is also committed to the next generation, she works as a Clinical Supervisor for final-year Nutrition students, helping them translate theory into practice and deepen their skills.
Whether you’re on a journey of hormone balancing, fertility and IVF support, improving children’s health, or simply seeking to optimise your wellness with a practitioner-led supplement approach, Emma offers a unique blend of clinical depth + real-life empathy.
Before You Book: Here’s More to Know
Your Questions, Answered
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Emma is a qualified Naturopath and Nutritionist.
1. Bachelor of Health Science - Naturopathy (Endeavour College)
2. GradCert in Human Nutrition (Deakin University)
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Emma has a strong focus on women’s hormones, PCOS, fertility, IVF support, and children’s health. She also works with clients on stress, sleep, energy, digestion, and thyroid health: always with a whole-body, root-cause approach.
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Each consultation is personalised and comprehensive, beginning with a detailed health history and often including functional or pathology testing. Emma then creates a customised treatment plan combining nutrition, herbal medicine, and lifestyle strategies designed for long-term results.
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I consults both mainly via Zoom for clients across Australia and beyond: offering flexible support for busy schedules and families. Book here
On Mondays I work in-person from Redcliffe (Lifestyle Natural Health) for those based in Brisbane, QLD.
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That small, consistent changes create the biggest impact. You don’t need a change every single thing: just daily, intentional steps that nourish your body and mind.
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Spending time with her husband and kids, reading, beach walks, home renovation projects (too many), and cooking nourishing food for her family.